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Thomson Reuters improves brand ranking

Thomson Reuters edged higher in a survey of the world's 100 best global brands, rising to 39th place from 40th last year and 44th in 2008.

The 2010 survey by Interbrand, the world’s largest brand consultancy, estimated Thomson Reuters’ brand value at  $8.976 billion, six per cent higher than last year.

"Thomson Reuters’ continued investment in the brand is beginning to show dividends across the portfolio as all offerings are being streamlined and tied closer to the brand,” Interbrand said. “Product launches continue to be significant proof points for the brand and the platform of ‘intelligent information’. The company continues to anticipate market requirements and advance the technological capabilities of its products to stay ahead of the competition.”

Interbrand evaluates brand value on the basis of its economic value to the company. The ranking process includes companies’ financials and analysts' projections.

High-ranking brands are better able to attract new customers, achieve greater customer loyalty and command a price premium for what they uniquely offer. By growing and expanding brand strength, they generate more revenue for the business.

Coca-Cola tops the 2010 list with a brand value of $70.452 billion, followed by IBM, Microsoft, Google and GE. ■

Thomson Reuters