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Bloomberg web traffic 'surpasses Reuters'

Bloomberg beat Reuters in web traffic volume in July for the first time since December 2010, according to US Internet analytics company ComScore.

It said Bloomberg netted 418.6 million page views worldwide during the month and 24.8 million unique views. Reuters recorded 248.4 million page views over the same period and 24.1 million unique views.

Trevor Fellows, Bloomberg’s head of advertising sales, said the rise stemmed in part from the expansion of content on both the Bloomberg Businessweek and websites. The former, the result of Bloomberg’s 2009 acquisition of Businessweek magazine, led to more business-centred content rather than a narrower focus on finance news.

Bloomberg had been complementing its business coverage with technology, thought leadership, social media, and investing heavily in videos, he said. It also reported a high increase in unique views for videos on the site. “A lot of people have been coming to Bloomberg to watch videos,” Fellows said.

He also said is now producing more than 200 videos a day, and the group has focused on diversifying its content for watching on multiple platforms, such as smartphones, tablets and laptops.

The website Mashable, reporting the figures, said: “A Reuters rep declined to comment”. ■