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Sponsorship: a few thousand dollars gained, an immortal name lost

Friday 19 February 2016

ERNIE MENDOZA

Peter Job’s comment [Sponsorship: small rewards compared with reputational issues] brings to mind a teaching from my Jesuit school days, which I paraphrase:

What does it profit a company if it gained a few thousand dollars and suffered the loss of its immortal name? ■

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Sponsorship: a few thousand dollars gained, an immortal name lost

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