The bottom line: secret story of Thomson Reuters logo
A disaffected member of Thomson Reuters’ design team has sent an image purporting to explain its inspiration to a blog called Post Secret. In short order the designer's parting shot then appeared on Finextra, a newswire and information source for the worldwide financial technology community, which credited Felix Salmon, a blogger on Reuters' commentary team, for forwarding it.
The image as it appears on the two websites is pictured right.
Earlier this month Thomson Reuters won a World Brand Congress award for brand leadership in information technology. It was also ranked 40th in the Top 100 Global Brands listed by BusinessWeek.
SOURCE ■ Post Secret ■ Finextra