Editorial appraisal objectives
Editorial appraisal objectives
Friday 23 October 2009
To own the big stories suggests Reuters aims to be seen as the authoritative content source wherever possible, and that it wants to position itself to add value with its staff’s knowledge and insight and not just the information they provide.
Certainly the Thomson Reuters advertising campaign suggests that.
However, in the internet world it may be difficult to measure impacts, timings or acclaim for the authoritative report, versus the first report. I wonder how Reuters will measure the effectiveness of its editorial appraisal objectives, as far as clients are concerned. What means have they provided for client feedback that customers value Reuters's version even if it's not first, or that customers want market-moving news first, whether it’s accurate or not?
Paul Mindus
Certainly the Thomson Reuters advertising campaign suggests that.
However, in the internet world it may be difficult to measure impacts, timings or acclaim for the authoritative report, versus the first report. I wonder how Reuters will measure the effectiveness of its editorial appraisal objectives, as far as clients are concerned. What means have they provided for client feedback that customers value Reuters's version even if it's not first, or that customers want market-moving news first, whether it’s accurate or not?
Paul Mindus
Editorial appraisal objectives
Wednesday 21 October 2009
I notice three things about the objectives. Be first is now number two and it is only part of the old "Get it first, but first get it right." The budget is actually included. And, there's nothing about accuracy.
Jim Brumm
Jim Brumm
